The countdown has begun for the 30th East Mediterranean International Tourism & Travel Exhibition (EMITT), one of the world’s leading tourism exhibitions and the premier meeting point for the travel industry in the region. Taking place from 4–6 February 2027 at the Istanbul Expo Center (İstanbul Fuar Merkezi), EMITT will mark its landmark 30th edition, bringing together tourism professionals, destinations and travel brands from around the world to shape the future of global travel. 

 

For three decades, EMITT has served as a strategic platform where tourism boards, destination management organisations, hotels, airlines, tour operators, travel agencies and technology providers connect with buyers, partners and decision-makers. As the tourism industry continues to evolve through innovation, sustainability and changing traveller expectations, EMITT 2027 will provide an unparalleled opportunity to build new partnerships, discover emerging destinations and unlock business opportunities across international markets. 

 

Celebrating Three Decades of Industry Leadership 

 

Since its inception, EMITT has established itself as one of the most influential travel exhibitions in Eurasia, creating valuable connections between the Turkish tourism sector and the international travel community. 

 

Each year, the exhibition welcomes approximately 30,000 tourism professionals and travel enthusiasts, providing exhibitors with direct access to high-quality buyers, industry experts and decision-makers seeking new destinations, tourism products and travel services. 

 

The 30th edition represents an important milestone in the exhibition’s history and reflects EMITT’s continued commitment to supporting the growth and development of the global tourism industry. 

 

A Truly International Business Platform 

 

EMITT offers exhibitors an opportunity to showcase their destinations, products and services to a highly targeted international audience while expanding their presence within one of the world’s fastest-growing tourism regions. 

 

The exhibition features a diverse range of tourism sectors, including: 

 

• National and regional tourism organisations
• Country pavilions 
• Holiday destinations 
• Cultural, heritage and outdoor tourism 
• Summer and winter tourism 
• Hotels and resorts 
• Health, wellness and spa tourism 
• Tour operators and travel agencies 
• Transportation providers 
• Tourism technology and software solutions 
• Event and destination management services 
• Hotel equipment and hospitality suppliers 
• Financial, insurance and consultancy services 
• Tourism media and marketing organisations 

     

With exhibitors representing destinations from across Europe, Asia, Africa and the Middle East, EMITT provides a unique environment where international tourism stakeholders can meet under one roof to develop new business opportunities. 

 

Building on Proven Success 

 

EMITT continues to demonstrate its international significance through strong participation from exhibitors and visitors around the world. 

 

The most recent edition welcomed: 

 

• Nearly 30,000 visitors
• 595 exhibiting companies 
• Representatives from 95 countries 

 

International participation remains a defining characteristic of the exhibition, with exhibitors representing countries including Azerbaijan, Bosnia and Herzegovina, Brazil, Bulgaria, Italy, South Korea, Kosovo, North Macedonia, the Maldives, Nepal, Northern Cyprus, Serbia, the United Arab Emirates, the United Kingdom and Uzbekistan. 

 

The exhibition also attracted visitors from key international tourism markets, including Iran, Northern Cyprus, Iraq, Azerbaijan, Lebanon, Germany, Russia, the United Arab Emirates, Bulgaria and Palestine, reinforcing EMITT’s reputation as a truly global marketplace for tourism. 

 

Connecting Global Buyers and Suppliers 

 

A major highlight of EMITT is its internationally recognised Hosted Buyer Programme, which connects exhibitors directly with qualified buyers actively seeking new tourism products and destinations. 

 

The programme welcomes more than 150 hosted tour operators from over 40 countries, creating valuable opportunities for business meetings, partnership development and destination promotion. 

 

This focused B2B environment enables exhibitors to generate high-quality leads, establish new distribution channels and strengthen existing international relationships. 

 

Inspiring Ideas Through Knowledge Sharing 

 

In addition to the exhibition floor, EMITT offers an engaging programme of conferences, panel discussions and industry presentations featuring leading tourism experts from around the world. 

 

Previous editions have hosted more than 50 speakers across 17 conference sessions, attracting over 2,000 delegates to discussions exploring tourism trends, destination marketing, digital transformation, sustainability, investment opportunities and the future of global travel. 

 

These sessions provide valuable insight into emerging market developments while encouraging collaboration between tourism professionals, government representatives and private sector organisations. 

 

Why Participate in EMITT 2027? 

 

As international travel continues to recover and expand, EMITT provides an ideal platform for destinations and tourism businesses looking to increase visibility, enter new markets and build lasting partnerships. 

 

Whether launching a new destination, promoting tourism services or expanding international business networks, exhibitors benefit from direct access to decision-makers from across the global travel industry in one of the world’s most strategically positioned tourism hubs. 

 

Join the Global Tourism Industry in Istanbul 

 

As EMITT celebrates its 30th anniversary, the exhibition promises to deliver its strongest edition yet—bringing together thousands of tourism professionals, destination representatives and travel businesses to shape the future of international tourism. 

 

30th East Mediterranean International Tourism & Travel Exhibition (EMITT) 

Dates: 4–6 February 2027 

Venue: Istanbul Expo Center (İstanbul Fuar Merkezi), Yeşilköy, Istanbul, Türkiye 

Website: https://emittistanbul.com/ 

 

About EMITT 

 

Organised by ICA Events, the East Mediterranean International Tourism & Travel Exhibition (EMITT) is one of the world’s leading tourism exhibitions and the premier travel industry event in the region. For 30 years, EMITT has connected destinations, tourism organisations, travel suppliers and industry professionals, creating opportunities for international business, investment and collaboration while showcasing the latest trends shaping the future of global tourism.