The 21st edition of BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients, Hygiene and Private Label, organised by ICA Events and recognised as one of the most important international trade exhibitions for beauty, cosmetics and hair care products in Eurasia, has opened. Taking place at Istanbul Expo Center on 2–4 September, the exhibition is expected to welcome thousands of visitors from more than 100 countries. It will also bring together 139 exhibiting companies and over 300 brands, creating a platform for new partnerships and export opportunities. 

 

Bringing the latest innovations shaping the transformation of the beauty industry together with industry professionals, and generating millions of dollars in trade volume each year, BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients, Hygiene and Private Label, is welcoming visitors at Istanbul Expo Center from 2 to 4 September. Organised by ICA Events, the exhibition generated €305 million in business at its previous edition. Over three days, it will provide a productive environment for discussing global and regional developments, exchanging knowledge, and presenting new ideas and products. With 139 exhibiting companies and more than 300 brands taking part, South Korea and the People’s Republic of China are among the countries with the largest national pavilions, represented by 30 and 20 companies respectively. 

 

Latest trends, new technologies and sustainable products at BeautyEurasia for three days 

 

Commenting that the exhibition, which generates tangible business connections, will once again bring visitors the latest beauty trends this year, Filiz Mehmedova, Event Director of BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients, Hygiene and Private Label, said: “Our core mission is to bring together brands that manufacture cosmetics, beauty and personal care products with procurement professionals, distributors, retailers and importers who take these products to global markets, all on a single business platform. In doing so, we go beyond product showcases to create opportunities for access to new markets, distributor connections, product discovery, business development and strong industry networking. For professionals seeking to enter Türkiye, Eurasia, the Middle East, the Balkans and CIS markets, BeautyEurasia will be a focal point for global access throughout the three days. At the same time, fundamental shifts in consumer preferences in recent years have significantly increased demand for cosmetics with clean ingredients, as well as environmentally friendly and sustainable products. At BeautyEurasia, we are leading this transformation by bringing a wide range of innovations—from advanced formulations to smart packaging solutions—together under one roof.” 

 

In 2027, BeautyEurasia will take a new strategic step and be held alongside WorldFood Istanbul on 15–17 December. Holding these two major international exhibitions concurrently will enable exhibitors to connect with professionals from different industries while offering additional networking opportunities, new business connections and greater commercial potential. This strategic collaboration aims to further strengthen BeautyEurasia’s international trade potential and expand exhibitors’ access to new markets.